Esri Event UX UI

Flexible web templates to promote 50+ user conferences and events

The Project

Client
Esri

My Role/Skills
UX UI Design, Scalable Design, Design and Template Systems, Responsive Web Design, Node.js


The Goal

Create a repeatable website system and custom agenda application

Esri’s event marketing team needed a versatile website template that they could use to quickly spin up websites for events of all shapes and sizes, from the User Conference in San Diego with 20K attendees to single-day summits.

Used in over 500 events and counting.

Agenda Web Application

Helping event attendees navigate hundreds of sessions and manage their schedule with this Node.js application we built for AEM.

Information Architecture and Site Navigation

Repeatable navigation menus for every stage in the event lifecycle

Content Strategy

Content summaries and wireframes for each of the 30+ page types

UI Templates

Over 30 design templates to accommodate large and small events

Events Gateway Microsite

A new hub for all Esri events and conferences

Project Details

  • When Esri migrated it’s CMS to Adobe Experience Manager, it was the perfect time to take a look at the strategy for the many event-related web pages and create a system to manage the redesign.

  • 2017 (all of it)

  • After Alex Smailes (UX extraordinairre) conducted 6+ months of research and ran UX for the initial migration, I lead the UX and UI for all event websites from 2018-2020 (over 150 in total). I created and maintained this scalable system that includes global and secondary navigation, information architecture, content strategy, component UI, and templates for over 30 page types.

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