Nékter Juice Bar Rebrand
A fresh brand identity for a healthy lifestyle staple
The Project
Client
Nékter Juice Bar
Roles:
Design: Amanda McKinley
Copy: Leah Nesje
Deliverables
New Logo, Brand Guidelines, Packaging, Store Fascia, and Website
The Goal
Refresh and modernize Nékter Juice Bar’s logo, website, and packaging.
Steve and Alexis Schulze, co-founders of Nékter Juice Bar, are driven by a shared commitment to create a juice bar that offered real, unprocessed ingredients without the added sugars and fillers common in other brands. Their goal was to make healthy choices accessible and enjoyable.
The goal of this project was to refresh their brand–from the cups to the website–to reflect a fun and approachable take on healthy-living.
Logo & Color
Nékter’s competitors had bright, colorful palettes, giving them a playful personality. Nékter wanted to feel elevated in comparison. I took a more minimalist approach to color, taking them from earthy neutrals to a black and teal that can also pair well with bright and bold colors when needed.
Photography by Nékter Juice Bar
